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Vol 13, No 1 (2024) Cultural Sensitivity and Ambiance in Indonesian Restaurants: The Mediating Role of Customer Satisfaction on Retention in Taiwan Abstract  PDF
Sitti Mujahida, Fatmasari Fatmasari, Muhammad Azizurrohman
 
Vol 11, No 3 (2023) Fashion-preneur and Social Media: A strategy to Enhance Teens’ Awareness, Trust and Loyalty towards Indonesian Local Fashion Brands Abstract  PDF
Raditha Hapsari, Thitiya Thongkern, M. Taufiq Zaini
 
Vol 9, No 3 (2021) Measurıng Consumer-Based Brand Equıty: Evıdence From Indonesıa's Athletıc Footwear Market Abstract  PDF
Erie Awalil Fakhri
 
Vol 7, No 2 (2018) Understanding Customer Purchase Intention of PC Product on Indonesia Abstract  PDF
Manda Rahmat Husein Lubis, Nuryakin Nuryakin, Susanto Susanto
 
Vol 8, No 3 (2020) Green Awareness Effect on Consumers’ Purchasing Decision Abstract  PDF
I Made Surya Prayoga, Made Santana Putra Adiyadnya, Bagus Nyoman Kusuma Putra
 
Vol 3, No 2 (2014) The Determinants of Visitor’s Revisit Intention: A Lesson from Ijen Car Free Day Abstract  PDF
Cesya Rizkika Parahiyanti, Ananda Sabil Hussein
 
Vol 2, No 3 (2014) Brand Awareness, Ad Attıtudes and Ad Features Toward Engagement on Youtube: an Empırıcal Study of Green Automobıles Abstract  PDF
Ayu Febriyanti Puspitasari, Chien Wen Shen
 
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