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Vol 11, No 3 (2023) Fashion-preneur and Social Media: A strategy to Enhance Teens’ Awareness, Trust and Loyalty towards Indonesian Local Fashion Brands Abstract  PDF
Raditha Hapsari, Thitiya Thongkern, M. Taufiq Zaini
 
Vol 9, No 3 (2021) Measurıng Consumer-Based Brand Equıty: Evıdence From Indonesıa's Athletıc Footwear Market Abstract  PDF
Erie Awalil Fakhri
 
Vol 10, No 3 (2022) Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements Abstract  PDF
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino
 
Vol 5, No 3 (2017) The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Abstract  PDF
Elevita Yuliati, Tengku Ezni Balqiah, Nurdin Sobari, Rifelly Dewi Astuti
 
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