Issue Title
Vol 6, No 2 (2017) Country of Origin Image and Brand Equity from Gender Perspective: Do they matter? Abstract  PDF
Astrid Vega Septyanti, Arga Hananto
Vol 9, No 3 (2021) Measurıng Consumer-Based Brand Equıty: Evıdence From Indonesıa's Athletıc Footwear Market Abstract  PDF
Erie Awalil Fakhri
Vol 9, No 1 (2020) The Role of Brand Image, Brand Equity and Product Quality toward Customers' Attitudes to Consume Eco Friendly Cosmetic Product (An Empirical Study: Millennial Generation Female Customers in Indonesia) Abstract  PDF
Ayu Febriyanti Puspitasari
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