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Vol 7, No 2 (2018) Understanding Customer Purchase Intention of PC Product on Indonesia Abstract  PDF
Manda Rahmat Husein Lubis, Nuryakin Nuryakin, Susanto Susanto
 
Vol 5, No 2 (2016) How Brand Trust is Influenced by Perceived Value and Service Quality: Mediated by Hotel Customer Satisfaction Abstract  PDF
Adelia Shabrina Prameka, Ben-Roy Do, Ainur Rofiq
 
Vol 10, No 2 (2021) Modelling Online Purchase Behavior from Consumer Decision Model Perspective Abstract  PDF
Ni Luh Putu Indiani, Ni Made Purnami
 
Vol 9, No 3 (2021) Measurıng Consumer-Based Brand Equıty: Evıdence From Indonesıa's Athletıc Footwear Market Abstract  PDF
Erie Awalil Fakhri
 
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