Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking | Chandra | APMBA (Asia Pacific Management and Business Application)

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Axton Trixie Chandra
Universitas Indonesia
Indonesia

Tengku Ezni Balqiah
Universitas Indonesia
Indonesia

Tengku Ezni Balqiah is a lecturer and Professor at Faculty of Economics and Business, Universitas Indonesia.

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APMBA (Asia Pacific Management and Business Application)

P-ISSN 2252-8997 | E-ISSN 2615-2010

Jurnal Universitas Brawijaya - © 2019

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Creative Commons License

This work is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License