Fashion-preneur and Social Media: A strategy to Enhance Teens’ Awareness, Trust and Loyalty towards Indonesian Local Fashion Brands | Hapsari | APMBA (Asia Pacific Management and Business Application)

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About The Authors

Raditha Hapsari
ORCID iD Management Department, Faculty of Economics and Business, Universitas Brawiajaya

Thitiya Thongkern
Department of Marketing, Nakhon Sawan Rajabhat University, Thailand
Thailand

M. Taufiq Zaini
Undergraduate Students in Entrepreneurship, Department of Mangement, Universitas Brawijaya, Indonesia
Indonesia

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APMBA (Asia Pacific Management and Business Application)

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