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Bali
Brand Awareness
Competitive Advantage
Consumer Behavior
Covid-19
Customer Loyalty
Customer Satisfaction
Employee Performance
Entrepreneurship
Financial Literacy
Indonesia
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Balqiah, Tengku Ezni, Universitas Indonesia, Indonesia
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Vol 12, No 1 (2023) - Articles
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking
Abstract PDF