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Vol 13, No 1 (2024) Beyond Clicks: Enhancing Live Shopping Experiences with Visual Appeal, Social Support, and Purchase Intent Sparks Abstract  PDF
Lisa Charisa Batara, Retno Tanding Suryandari, Pram Suryanadi, Catur Sugiarto
 
Vol 12, No 2 (2023) Green Cosmetıcs And Generatıon Z In Indonesıa: The Role Of The IMB Model In Predıctıng Purchase Intentıon Abstract  PDF
Andika Andika, Nadia Nadia, Della Nanda Luthfiana, Fikri Budi Aulia
 
Vol 13, No 2 (2024) Trust and Subjective Norms to Optimize Loyalty to Influencers through Social Exchange Theory Abstract  PDF
Salisa Fauziah, Endy Gunanto Marsasi
 
Vol 10, No 2 (2021) Modelling Online Purchase Behavior from Consumer Decision Model Perspective Abstract  PDF
Ni Luh Putu Indiani, Ni Made Purnami
 
Vol 7, No 2 (2018) Understanding Customer Purchase Intention of PC Product on Indonesia Abstract  PDF
Manda Rahmat Husein Lubis, Nuryakin Nuryakin, Susanto Susanto
 
Vol 12, No 1 (2023) Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Abstract  PDF
Ni Luh Putu Indiani, Nyoman Yudhana, Ni Made Wahyuni
 
Vol 5, No 3 (2017) The Effect Value Orıentatıon, Ecologıcal Knowledge, Ecologıcal Affect, Internal Locus of Controlon Green Purchase Intentıon Abstract  PDF
Yunita Ramadhani Ratnaningsih DS
 
Vol 2, No 3 (2014) Shopping Motivation on Purchase Intention: Can Loyalty Program and Corporate Image Enhance Such Relationship? Abstract  PDF
Rahmawati Rahmawati, Ben Roy Do
 
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