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Vol 11, No 3 (2023) Fashion-preneur and Social Media: A strategy to Enhance Teens’ Awareness, Trust and Loyalty towards Indonesian Local Fashion Brands Abstract  PDF
Raditha Hapsari, Thitiya Thongkern, M. Taufiq Zaini
 
Vol 10, No 3 (2022) Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements Abstract  PDF
Astri Wulandari, Bethani Suryawardani, Dandy Marcelino
 
Vol 11, No 1 (2022) The Use of Twitter in Social Media Marketing: Evidence from Hotels in Asia Abstract  PDF
Rora Puspita Sari, Fajar Kusnadi Kusumah Putra, Ita Maemunah, Nenden Dianawati
 
Vol 5, No 3 (2017) Using Social Media Mining to Understand Public Opinion towards Destination Image Abstract  PDF
Tomas Setya Wahyu Budi, Shen Chien Wen, Kusuma Ratnawati
 
Vol 2, No 3 (2014) Brand Awareness, Ad Attıtudes and Ad Features Toward Engagement on Youtube: an Empırıcal Study of Green Automobıles Abstract  PDF
Ayu Febriyanti Puspitasari, Chien Wen Shen
 
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